In the Wings

Backstage glimpses with Boston Lyric Opera

Opera Conference 2011: Part 3

May 11, 2011 12:58:00 PM
By BLO Staff

Today marks the final day of Opera Conference 2011. What a ride! As sessions wrap up with a final day of round table discussions, a few lingering panels and the closing remarks today, I've learned quite a bit during this whirlwind conference. Yesterday I heard from Tracy Galligher from Opera Company of Philadelphia about their wildly successful viral videos and all the resources required for such an endeavor. I loved listening in on the initial round table discussion amongst marketing and PR folk from around the country. They shared the strategies they've used in their subscription and single ticket campaigns. As I began my BLO career in the Audience Services office, I love hearing about how subscriptions work at other companies - and about their ticketing systems!

After the closing remarks today we bid farewell to our colleagues! Thanks for joining us!

-- Karen Robichaud

Topics: OPERA America, A Midsummer Night's Dream, Opera Conference 2011

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